FASHION PASSES, STYLE REMAINS. LEVI'S JEANS JUST PROVE IT

In 1873 Levi Strauss had the idea that would revolutionize the fashion world: the blue jeans. They’re soft, breathable, resistant and realized with an Italian fabric.

Despite the time has passed, Levi’s jeans keep on dressing men, women and kids all around the world and it seems they have no intention to pass the torch. 

Comfy, versatile and always fashionable, Levi’s jeans have become a “must have”, adaptable to any context, both casual and formal. I wear them with sneakers at university but also for a night out combining them with a blouse and a pair of décolleté shoes.

I think about these jeans as a unique garment that has passed through the ages always satisfying consumer needs without ever losing its identity.

That’s exactly what we all aspire to: always remaining ourselves in spite of time and changing situations.

Levi’s makes us wearing not a simple pair of jeans, but a key element of the fashion global identity.

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28 March 2024